Considering this "is it really that hard" rant, trying to bring tech companies back to common sense, I urge them to take a look back at the East Coast, with Big Pharma. Years of product testing to get to a product, which may prove to have side effects and screw you years later (Vioxx). Luckily, the tech companies don't have to do much besides pass the FCC. But still, maybe take a page from pharma's book when delving into a new market, regardless of how much VC's play it from the belt. That should help put a stop to ridiculous band-wagoning such as this.