All the important Google apps that I use every day are all offered on my iPhone - Calendar, Docs, Gmail, [Reader]). But they're all stuck in that stupid Google Mobile app. Why? It's sure nice to have them all in the same app, nicely locked away, but by iPhone 3.0 (which should allow app grouping/folders), I'm pretty adamant that Google gets its act together and makes it a one-touch click to any one of their apps. I don't care about a two touch to all apps as much as one-touch to a select few. What's the point of having GReader on my iPhone if it takes approximately 5 seconds to open up Google Mobile and then another three to load the non-offline supported GReader for iPhone? They should be separate apps (or offered as both) and Reader should be more like the third party apps that offer sync through it (Byline, Feeds, Gazette, Doppler). Or just dead-simple and sleek like NetNewsWire. Don't even get me started on how ugly GReader web looks compared to NewsGator online. Functionality is better in Google's, sure (with sharing and tagging, etc.), but I love to read the news when it looks nice.