This week instead of my usual nightly pearl milk tea (bubble tea, tapioca tea, PMT) run, it seems I've made a switch - the new thing to do is frozen yogurt? I was surprised to learn this as I have just returned back to the Valley for a significant time since last summer, and trends here are certainly as ephemeral as the old dot-coms were. Anyway, there seem to be a great variety of styles of frozen yogurt (in texture, temperature, color, taste), toppings, store environments, and pricing structures. So far I've only gone to Yogurtland and I Heart Yogurt, which are perhaps the two opposites in structure and style. Yogurtland is very much modern, chic-style design with lots of glass and steel, self-serve, charged by the ounce. On the opposite hand, I Heart Yogurt has fewer options but rotates them so there's a new set of flavors daily, with more traditional toppings choices (as opposed to the fruit and great variety at Yogurtland). The interior design is rather simplistic. Personally, I liked the I Heart Yogurt the best, but I have yet to check out the other two - Tartini and Froyo. More on this breaking story later!
On a sad note, "FinestBlackBeatz" has been temporarily shut down - supposedly the guy running it is an engineering student or something?